Executive Team
Yair Shamir
Chairman of the Board
Chairman of the Board
Mr. Shamir is the Chairman and Managing Partner of Catalyst Investments and the Chairman of IAI, Israeli Aerospace Industries. He was Chairman of El Al, Israeli Airlines and led the privatization process of the firm. Mr. Shamir also served as the Chairman and CEO of VCON Telecommunications Ltd, as the executive vice president of the Challenge Fund-Etgar L.P., as the CEO of Elite Food Industries and as the Executive Vice President and General Manager of Scitex Corporation, Ltd.
Mr. Shamir served in the Israeli Air Force as a pilot and commander and attained the rank of colonel. He holds a B.Sc. Electronics Engineering from the Technion, Israel Institute of Technology. Currently, Mr. Shamir serves as a director of DSP Group Corporation and also serves as director of few private hi-tech companies.
Yaacov Cohen
President and Chief Executive Officer
President and Chief Executive Officer
Yaacov Cohen is Co-Founder and CEO of Mainsoft since 1999. A collaboration visionary, he believes in keeping it human. Technology needs to enhance our human interactions, not consume them. Yaacov and his team have eloquently combined human interaction and technology with harmon.ie, which transforms email into a collaboration console. Yaacov is a regular contributor and founding member of Distracted Enterprise.
Prior to joining Mainsoft, he served as a Software Engineer at the Israeli Navy Computer Center. Yaacov graduated Cum Laude from the Technion Israeli Institute of Technology with a B.S. degree in Computer Engineering. He can be reached at Twitter-@yaacovc and via linkedIn.
Eyal Alaluf
Vice President, Technology
Vice President, Technology
Eyal Alaluf is Mainsoft's Vice President of Technology, a position he has held since January 2000. With more than 15 years of experience in the industry, Alaluf oversees the development team behind Mainsoft's cross-platform product suite. Since joining Mainsoft in 1994 as the company's first Senior Developer, he has risen steadily through the ranks. Alaluf became the company's Chief Engineer before his promotion to his current position.
After graduating with dual degrees in mathematics and computer science from the Hebrew University in Israel, Alaluf joined the Israel Defense Forces and worked as a software developer in the Israeli Navy where he was involved in creating advanced technologies and research.
Roy Sheinfeld
Vice President, Products
Vice President, Products
Roy Sheinfeld joined Mainsoft in 2002 and is currently Vice President of Products. Currently, he is responsible for product management and overall research and development for Mainsoft's Integrator product suite. Earlier, Sheinfeld served as Director of Product Management, responsible for defining Mainsoft SharePoint Integrator for Lotus Notes and WebShere portal product requirements and specifications.
Before joining Mainsoft, Sheinfeld worked as a team leader and developer at Sela Software Labs, building products and solutions in different platforms such as .NET Framework, Java and Object-Oriented C++.
Ron Johnsen
Vice President of Professional Services
Vice President of Professional Services
Ron Johnsen serves as Mainsoft's Vice President of Professional Services, bringing more than 15 years of experience in the high technology industry. He is responsible for driving Mainsoft's customer-centric methodology by building a world-class customer services organization and expanding its consulting services business.
Since joining Mainsoft in 1999 as a Technical Account Manager, Johnsen advanced from Technical Account Manager to Mainsoft's Director of Services in January 2001. He became Vice President in April 2003. Prior to joining Mainsoft, Johnsen worked for Synopsys Corporation where he held several positions in Product Development, Technical Marketing and Application Engineering. He holds a Bachelor of Science degree in Mathematics from the University of North Carolina, Greensboro and a Masters degree in Computer Science from California State University, Long Beach.
David Lavenda
Vice President of Marketing
Vice President of Marketing
For the past 20 years, David has served as an executive for a number of high-tech companies. After completing a undergraduate degree in Physics, advanced studies in Electrical Engineering, and an MBA in Marketing, David co-founded Business Layers, an identity management company, serving as VP Marketing and Product Strategy from its inception until the company's successful sale five years later. Additional stints as VP of Marketing and Product Strategy for several successful high-tech companies followed.
David is a technology expert blogger for Fast Company. He is also pursuing advanced studies in STS (Science, Technology, and Society) - focusing on the research of online behaviors.
Tomer Hoffman
Chief Financial Officer
Chief Financial Officer
Tomer Hoffman is the Chief Financial Officer of Mainsoft, bringing 10 years of experience to the company. He joined Mainsoft in July 2007. Prior to that, Hoffman served as the International Controller of SunGard STeP (formerly SunGard Business Integration), a subsidiary of SunGard Data Systems, Inc., was CFO of Lahat Sales & Marketing Development Ltd., and was a senior auditor for Arthur Andersen. He is a Certified Public Accountant and holds a B.A. in Economics and Accounting from Ben-Gurion University.
